Built by Someone Who
Has Done This Work

Meet the Founder

Madhav Kathikar is a global data and analytics executive with 20+ years of experience building commercial intelligence platforms, patient analytics systems, and enterprise data architectures inside leading pharma and diagnostics organizations.

As Director of Marketing Analytics at a leading global diagnostics company, Madhav designed and delivered two enterprise data products deployed across 30+ global markets — covering market sizing, patient journey mapping, site-of-care analysis, and commercial intelligence. He applied ML-based forecasting models that improved accuracy by 25% and led global data governance initiatives aligned to compliance standards across multiple countries.

Prior to that, Madhav spent five years at a top global pharma company as Associate Director of Patient Experience and Reimbursement Analytics. He built an automated eligibility analysis platform synthesizing 400M+ records to deliver real-time payer coverage answers for hundreds of frontline agents. He launched patient services analytics programs for multiple major product introductions, oversaw a $10M+ analytics modernization budget, and established a global data mesh framework integrating commercial, R&D, and market access data.

Madhav holds an MBA from Northwestern University's Kellogg School of Management and an M.S. in Business Analytics from the Indian Institute of Management, Mumbai.

"I founded Symetrique because I saw the same gap repeatedly — organizations have access to rich data, but lack the analytical depth to turn it into decisions that matter. We bring that depth, built from years of doing exactly this work inside the industry."

Get in Touch

Whether you're looking for a specific analytics engagement, exploring vendor onboarding, or just want to talk through a challenge — we'd love to hear from you.